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In many ways, sports provided an ideal form of programming for the early TV networks. For one thing, sports programs were less expensive to produce than many types of entertainment programs. Since sporting events were happening with or without TV coverage, the networks only needed to show up with cameras and crews to film the games. In contrast, producing an entertainment program required the networks to build sets and hire writers, directors, costume designers, and actors. Another factor in the appeal of sports for the early networks was the primitive nature of television cameras in the 1940s and 1950s. The cameras of that time required bright light in order to produce a clear picture, and sporting events tended to be well lit. Finally, sporting events featured natural breaks in the action that the networks could fill with advertising messages.


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